Lead Product Designer
Clear Thinking,
Decisive Design
What I Do
Work
Approach
I help teams work through complexity by asking better questions, uncovering trade-offs, and creating clarity in the messy middle. Whether it's automation, regulatory compliance, or platform strategy, I balance systems thinking with the realities of people, product, and business.
How I Work: Four Integrated Perspectives
Strategic Thinking
I approach challenges like a business strategist first. Map the real problem. Identify leverage points. Think in systems and outcomes. Think in systems and outcomes. Like designing SumUp's first subscription product, enabling their shift to recurring revenue and becoming the foundation for 5+ future products.
Design Excellence
Design is how I make strategy tangible. Prototypes test business models. Interfaces validate assumptions. Visual frameworks align teams. 15+ years of craft deployed strategically.
Startup Speed
Work in sprints, not quarters. Ship to learn, not to impress. Validate early, pivot fast, focus on what works. No amount of polish fixes a product nobody wants.
AI Amplification
After 1000+ hours with AI tools, I use them as thinking partners. AI handles heavy lifting: data analysis, rapid prototyping, pattern recognition. I focus on judgment and human insight.
The result? Teams aligned around what matters. Decisions grounded in evidence. And products that ship because we solved real problems for real people.
Articles
Why we struggle with financial decisions, and how thoughtful design can help build better habits.
How physical space shapes our thinking, and why the future of digital design is beyond the screen.
How studying the past can reveal forgotten solutions and inspire innovation in modern design.
How architect Rem Koolhaas built a system to generate ideas, and what designers can learn.
Some Kind Words
We went through the entire process of exploring and defining the problem space, competitor research, creating prototypes, validating designs with users and seeing them go live. Strong sense of ownership, critical thinking and attention to detail.
— Steffen Jannsen, Senior Product Manager at SumUp
You were able to understand the business and the processes in no time and even managed to tame them and make the best of the given information/situation.
— Philipp Freese, CTO at Bendesk
"Deep knowledge of problem framing... expertly helped us create products that deal with a complex mixture of technology, legal, and user needs."
— Sharon Anne Kean, CPO at Zopa
"Rigorous & focused... I didn't manage to get a single shaky supposition past him in the entire year we worked together!"
— Adam Tarry, Product Owner at SpecSavers
