Clear Thinking,
Decisive Design.
I make sophisticated technology feel obvious. 15+ years designing for scale-ups across fintech, automation, and visual programming taught me to think in systems, ship in pixels, and bring stakeholders along for the ride.
01
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Recent Impact
NodeScript
Led visual programming platform powering 300M monthly automations
Sumup
Designed first subscription infrastructure enabling revenue shift
Bendesk
Shipped pension platform serving 2,500 users across 15+ enterprises
Zopa
Designed loan flow processing £1B+ and increasing conversion
02
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Selected work
03
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Approach
I help teams find clarity in the messy middle. Asking better questions, uncovering trade-offs, balancing systems thinking with the realities of shipping.
MAPPED COMPLEXITY
Complex products shouldn't feel complex. I find the mental models users already have and design interfaces that match. Even expert workflows can feel intuitive.
SCALABLE PATTERNS
Good foundations multiply your speed. Components, patterns, and rules that flex across contexts. The system does the heavy lifting, so you can focus on what's next.
SHARED UNDERSTANDING
Good design makes the invisible visible. I turn fuzzy requirements into concrete artefacts. Things engineers can build, PMs can scope, and founders can confidently bet on.
SHIPPED CRAFT
I care about the details and the deadline. Staying close to implementation, scoping for real constraints, iterating in production. Beautiful work that ships.
04
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Articles
2026
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WORKFLOW
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7 MIN READ
What if Figma files were temporary branches of the codebase, meant to be merged back? A workflow for when code is the source of truth
2020
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STRATEGY
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6 MIN READ
Our brains weren't designed for abstract financial planning. How design can automate good habits and align spending with what we actually value.
2019
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RESEARCH
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8 MIN READ
We arrange objects into little spatial programs to guide our actions. As computing moves beyond screens, we can reclaim our whole bodies as thinking tools.
2012
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ARCHITECTURE
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10 MIN READ
Koolhaas's greatest achievement isn't a building—it's a system that reliably generates ideas. What designers can steal from OMA's archive of models and relentless research.
05
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Kind Words
"We went through the entire process of exploring and defining the problem space, competitor research, creating prototypes, validating designs with users and seeing them go live. Strong sense of ownership, critical thinking and attention to detail."
— Steffen Jannsen
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"You were able to understand the business and the processes in no time and even managed to tame them and make the best of the given information/situation."
— Philipp Freese
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CTO at Bendesk
"Deep knowledge of problem framing... expertly helped us create products that deal with a complex mixture of technology, legal, and user needs."
— Sharon Anne Kean
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CPO at Zopa
"Rigorous & focused... I didn't manage to get a single shaky supposition past him in the entire year we worked together!"
— Adam Tarry
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Product Owner at SpecSavers
